speaking & workshops

June 16 2018 - WordCamp europe - workshop
Brand building (be it business or personal): theory, tools and best practices
Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: it’s a necessity, and one that can yield rewards or create harm if not well tended.

Building a brand goes far beyond having a logo – in fact, a logo is NOT a brand by any means – and it’s a practice rooted in data and science. In this workshop, participants were exposed to the theory behind, followed the necessary procedures and emerged with a branding strategy. This way the process can be better grasped, and implemented in creating/revamping/establish their brand(s)

While not obviously turning participants into brand designers, the workshop will highlight and explain what a successful brand needs and is based on.
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may 27 2018 - WordCamp belfast
From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50,000 years
The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago. With the (r)evolution brought forth by the Internet and Social Media, today “we are all brands,” and as such, we all need to be aware of how to best manage a brand.
This talk is a primer on the origin and the evolution of the concept of branding, to better understand – and care for – our brand(s), regardless of their being a company, a product or a personal one.

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may 19 2018 - WordCamp porto
The 7 pillars of design (and how they apply to your life)
The basic principles of design are applicable to a lot more than visual design: in this talk, we'll explore how these fundamental concepts can extend into all aspects of your life, personal and professional.

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may 12 2018 - WordCamp bari
Mindful design: progettare con consapevolezza
La parola “mindfulness” negli ultimi tempi è sempre più popolare. La sua traduzione in italiano – consapevolezza – riporta a concetti profondi e importanti, anche se spesso sottovalutati. La pratica della mindfulness riduce lo stress, migliora la concentrazione, incrementa l’attenzione, sviluppa l’armonia, rafforza la memoria e – soprattutto – fornisce ottimi strumenti per gestire ansia e stress. I principi alla base della pratica della mindfulness possono anche aiutarci a progettare in modo migliore, più consapevole, inclusivo e attento. Vivere in modo mindful, progettare in modo mindful, sviluppare in modo mindful può essere incredibilmente gratificante, sia per noi, che per chi beneficia del nostro lavoro.
slides: http://thesign.it/WCBRI/WCBRI2018.pdf​​​​​​​​​​​​​​​​​​​​​

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may 4 2018 - WordCamp retreat soltau
From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50,000 years
The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago. With the (r)evolution brought forth by the Internet and Social Media, today “we are all brands,” and as such, we all need to be aware of how to best manage a brand.
This talk is a primer on the origin and the evolution of the concept of branding, to better understand – and care for – our brand(s), regardless of their being a company, a product or a personal one.

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april 14 2018 - WordCamp london
From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50,000 years
The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago. With the (r)evolution brought forth by the Internet and Social Media, today “we are all brands,” and as such, we all need to be aware of how to best manage a brand.
This talk is a primer on the origin and the evolution of the concept of branding, to better understand – and care for – our brand(s), regardless of their being a company, a product or a personal one.

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December 16 2017 - WordCamp Roma
Ok, so we are all brands now: but what does that mean?
Brand is a popular buzzword, lately. And yet, it is an old and established concept, one that tugs to some very remote and deep strings within us.
So, HOW did we become brands? And how should we tend to our “personal brand”?
In this talk we will discuss what brands are, how they are built, and what we need to pay attention to, both to care for our own public image as well as to “see through” some of the glamorous limelight that may surround others.
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