Manafactory is a recurring professional partner, a skilled Italian digital communication agency currently expanding its reach towards new markets. With this mission, I created a visually powerful communication tool to have them stand out amongst the many during the China International Import Expo in November 2018.
The goal was to create something visually strong and memorable to clearly express the opportunities offered by a fruitful synergy with a leading European digital communication partner.
Given the obvious language difficulties, I opted for a strong visual storytelling with a modern and captivating mood and style. Media had to be synthetic, to optimize shipping costs and duty issues, so we printed maxi-cards to be distributed, rhyming visual panels for the stand, and a dedicated temporary landing page.
communication design, art direction, copywriting, digital imaging
the Colosseum and the world-famous Nanpu bridge in Shanghai blend together in a virtual embrace between Italy and China
The image, properly balanced, served as background for the printed material and the exhibition stand project