La Bautique is a pet SPA and boutique located in Bormio (So), a posh resort town in the Italian Alps. I was contacted to develop the branding and the overall communication design by the owner, who had a clear idea of the feeling and the style she wanted for her store: trendy yet simple, sophisticated without being snob. Once developed the symbol and the logotype, the development of the image evolved into a yin/yang-like balance of black and white.
PROJECT CREDITS & INFO:
Design, concept, copywriting, print production: raffaella isidori
HTML/CSS development: raffaella isidori
Printing: Arti Grafiche Baratelli
Time frame: April-June 2015, on spot interventions in 2016, 2017
Type of commission: client