about me

raffaella isidori
creative direction  brand & communication design  integrated marketing communication  photography & motion media  content design & curation  writing, editing & translating

■ executive summary 

25+ years in the field of integrated communication design for small and medium-sized companies shaped me into a “full stack” communication designer, with a wide range of experience, both generalist and specific, and with a multicultural background. 

From strategy to implementation; from designing brands to designing events, passing through graphic
& web design; print & digital design and production; marketing; advertising; writing, translating &
trans-creating; photography; motion media design and video editing; social media management; and
content design & curation–my approach is simple: research, attention, creativity, professionalism,
efficiency, care, practicality, leanness and sustainability. My motto: design is problem solving.

I think laterally, I keep an holistic approach, I love details, and I take pride in working like a craftsman.

My experience allows me, when opportune, to pointedly manage and coordinate other experts, to
extend my professional abilities to deliver sustainable and effective solutions, as well as teammates;
and to mentor junior creatives and associates.

■ as a designer, I place myself in the golden nexus between perfection and delivery, striving for the necessary balance between pushing the boundaries and finding the best solution, welcoming the challenges as opportunities and never losing sight of sustainability;  

■ as a consultant and a trainer, I work to liaise my clients to the complex world of the 
modern forms of communication and their requirements;

■ as an executive creative coachI flank top managers and decision makers in their communication needs, both internal and external, and for the companies they run; 

■ as a digital presentation designer, I create high-impact digital presentations;

■ as a teacher, I strive to endow my students with the critical thinking and curious approach that, I find, are at the base of a successful problem solver;

■ as a writer and a translator, my goal is to use words to further sustain the overall mission of the project, so they create a synergy enhancing the context and supporting the mission;

My multicultural competences, combined with the other abilities, allow me to be the “ideal” communication consultant for foreign companies aiming at the Italian market, as well as for Italian firms interested in reaching foreign countries (focus: North America) in their efforts to localize and internationalize.

Lastly, a penchant for “a job well done” along with a conscious attention to the possibilities tied to the available budget, are personal traits of which I am very proud, and which allow me to stand on the side of both large companies as well as small entrepreneurs aiming at getting the most out of their communication endeavors.
 what I do:
branding & communication design
research & strategy naming  brand design: personal, corporate & product corporate & product identity corporate communication  digital presentation design personal branding communication design 

print & digital design
graphic design  web design & production (traditional, mobile, RWD) UI & UX design blog design  infographic design  editorial & catalogue design (print & digital) packaging design  POP/BTL design  signage (internal and external) vehicle & accessories customization

integrated & marketing communication
strategic consulting marketing design advertising: print, web, outdoor/large format motion media design

writing, translating & content design
copywriting specialistic translations & interpreting (Ita/Eng) cultural & linguistic localization  trancreation content design & curation 

photography, video & motion media design
portrait, location and fashion photography motion media design  video editing

promotion, organization & training
event design (concept, production, management) exhibit design  educational: seminars & workshops executive coaching
 professional experience

■ since 1998■ raffaella isidori: thesign.it - founder/creative director

raffaella isidori: thesign.it is a creative laboratory for integrated communication & brand building where experience and tradition meet new technologies, new media and new forms of interaction. 

amongst the latest clients/projects:

■ Since 06/18 ■ Manafactory, Roma, Italy - on-project creative direction, branding and design. 
A skilled Italian digital communication agency, Manafactory relies on my skills and competences to integrate creative direction, branding and design to projects that call for dedicated attention. #design #consulting 
goals: support a trusted and talented partner when opportune.
value provided: full-stack creative, strategic and design skills; creative direction.

■ Since 01/17 ■ The Skill Nursery - Il Vivaio delle Competenze - service design, communication
A training and coaching project, designed specifically for a non-digital-native business target , focused primarily on branding, communication and linguistics. #training #coaching #ServiceDesign - see project
goals: designing a service aimed at a niche target, creating an appropriate image, establish a trustworthy brand.
value provided: successfully built the project, the platform and the services, designed an appealing and memorable brand image; currently developing and implementing the marketing strategy.

■ Since 04/15 ■ La Bauttega, Bormio, Italy (formerly La bautique) - brand & communication design
Branding, print and digital design, advertising; signage design; and social media presence for dog boutique and SPA in the Italian alps. #strategy #signage #integrated_communication - see project
goals: establishing the new brand locally and online, through a unique image and a sound marketing strategy.
value provided: successfully built a recognizable and appealing brand image and communication campaign (locally and online) through a wise use of the limited available resources.

■ 06/17-09/17  WordPress Translation Day 3 - brand, digital & marketing design, UX, UI, copywriting
Branding, digital, marketing design; event design; copywriting for the annual global digital event of the International WordPress Community's Polyglots Team. #communication_design #webdesign #UI #UX #copywriting #content_design - see project
goals: as design lead, establishing a new brand for the WP Community's Polyglots team, creating an interactive website for the event, creating content, copywriting, press & marketing material.
value provided: successfully built a recognizable and appealing brand image and communication campaign; successfully designed an interactive and appealing website; managed colleagues and teammates to build and enhance website and communications.

■ 09/16-01/18  Mulberry Studio, Cambridge, Mass, USA - branding & digital design, copywriting
Worked remotely with US-based transcription boutique to revamp the brand, create a stunning online presence and extend market reach. #strategy #branding #webdesign #WordPress - see project
goals: redefining the brand through a new image and online presence, to revitalize and strengthen it. develop a digital marketing strategy.
value provided: successfully built a new contemporary and appealing corporate image and online presence; currently developing and implementing a digital marketing strategy to expand the market reach.

07/02/2019 - Yoastcon, Nijmegen, the Netherlands - speaker (brand design)
25/01/2019 - BsidesLeeds, Leeds, UK - workshop: mindfulness

■ 15/12/2018 - WordCamp Thessaloniki, Greece - speaker (design)
■ 20/11/2018 - Codemotion, Berlin, Germany- speaker (design)
■ 17/11/2018 - WordCamp Milano, Italy - speaker (design)
10/11/2018 - DACHFest, Munich, Germany - speaker (mindful design)
■ 15/09/2018 - WordCamp Roma, Italy - speaker (design)
■ 18/08/2018 - WordCamp Brighton, UK - speaker (brand design)
■ 07/07/2018 - WordCamp Sevilla, Spain - speaker (brand design)
■ 16/06/2018 - WordCamp Europe, Belgrade - workshop: branding
■ 19/05/2018 - WordCamp Porto, Portugal - speaker (design)
■ 12/05/2018 - WordCamp Bari, Italy - speaker (mindful design)
■ 10/05/2018 - Il vivaio delle competenze: Milano, Italy - workshop: digital competences 
■ 04/05/2018 - WordCamp Retreat Soltau, Germany - speaker (brand design)
■ 27/04/2018 - Il vivaio delle competenze: Milano, Italy - workshop: digital competences 
■ 16/04/2018 - WordCamp London, UK - speaker (brand design)

■ 16/12/2017 - WordCamp Roma, Italy - speaker (brand design)
■ 27/05/2017 - Il vivaio delle competenze: Bologna, Italy - workshop: digital competences
■ 23/04/2017 - Il vivaio delle competenze: Orvieto (Tr) Italy - workshop: digital competences  

you can get all details (descriptions, slides, videos, etc.) about these in my "speaking engagements" page
 teaching experiences
As a teacher, my goal is my students' holistic growth as designers, professionals and human beings: through design thinking and problem solving, I lead them through the procedures so they can understand the process.

2014-2018 - acme, accademia di belle arti, novara - professor: brand design; integrated communication
■ 2014-2016 - polimi, politecnico di milano - dipartimento di design - lecturer 
■ 2004-2007 - ied - istituto europeo di design, milano - professor: history of scenic design for events

 other professional experiences 
■ 2018-2021 - United Nations Development Program: Selected Expert Roster - Digital Comm & Web Design
2006/2009 -
ratio consulta spa, milano - image & communication manager
Jan/Oct  02 - with love from Umbria, USA/Canada - event design & production
■ 1998/1999 - barabino & partners, milano - senior graphic designer
■ 1997/1998 - landò-nardi, milano - senior art director
■ 1995/1997 - italiana di comunicazione, milano - senior art director
■ 1993/1995 - armando testa, milano - art director
■ 1991-1992 - mccann-erickson, new york - junior art director
professional associations

AIGA, the professional association for design - https://aiga.ccnsite.com/thesign
IWA Italia, International Web Association Italia - https://www.iwa.it/soci/0313520/
Architecta, società italiana di Architettura dell'Informazione - https://www.architecta.it
former member of:
AIAP, associazione italiana design della comunicazione visiva - http://www.aiap.it
Art Directors Club of New York - https://www.oneclub.org
■ education
■ 2016 - Interaction Design Specialization - in progress 
Coursera - University of California, San Diego

■ 2008 – 2013 - Master of Arts: Motion Media Design - Broadcast Design Dept.
SCAD - Savannah College Of Art And Design - Savannah GA

awards & recognition: Honor scholarship recipient

■ 1988 – 1991 - 
B.F.A. - Advertising Design, Summa Cum Laudae
FIT - the Fashion Institute Of Technology, New York, NY
awards & recognition: Medal of Honor recipient, Dean's List

■ 1986 – 1988 - AAA - Photography, Magna Cum Laudae
FIT - the Fashion Institute Of Technology, New York, NY

English (Native) ■ Italian (Native) ■ French (Intermediate)

top skills
art direction ■ ■ ■ 
brand design ■ ■ ■ 
coaching & mentoring ■ ■ 
communication design ■ ■ ■ 
concepts & storytelling ■ ■ ■ 
content design & curation ■ ■ ■ 
copy writing ■ ■ 
creative direction ■ ■ ■ 
design ■ ■ ■ 
digital & web design ■ ■ ■ 
html & css ■ ■ 
graphic design ■ ■ ■ 
motion media design ■ ■ 
photography ■ ■ ■ 
presentation design ■ ■ ■ 
print & editorial design ■ ■ ■ 
project management ■ ■ ■ 
prototyping ■ ■ ■ 
strategy & marketing ■ ■ 
translation & l10n ■ ■ ■ 
user experience design ■ ■ 
writing & editing ■ ■ ■

 software & platforms
adobe creative suite ■ ■ ■ 
wire framing ■ ■ ■
presentation design tools ■ ■ ■ 
microsoft office suite ■ ■  
remote work tools ■ ■ ■  
SMM & DEM tools ■ ■ 
WordPress ■ ■ 

 soft skills
commitment ■ clarity ■ confidence ■ courage ■ critical thinking ■ curiosity ■ determination ■ design thinking ■ flexibility ■ friendliness ■ honesty ■ humor ■ leadership ■ multilingual & multicultural ■ project management ■ research ■ respect ■ responsibility ■ trustworthiness ■ sensitivity ■ sympathy
 interests & objectives
My interests and objectives for the future span in the fields of product design, research, interaction design, data visualization, and linguistics, as in academics and in the study of behavioral science.

My passion for learning and teaching fuels ambitions of a future in Research, particularly in the exploration (and in the exploitation) of the interactions between creativity, design and technology.

 personal characteristics              
Versatile, coherent, dependable and highly organized practical, logical, analytical, and detail oriented
strategic, far-sighted and lateral thinker creative, passionate, curios and nonconformist serious,
tenacious, resilient and loyal empathetic, sensible, reasonable and direct cool under pressure
fast thinking and rapid in action excellent sense of aesthetics capable to handle complex situations
and contexts excellent verbal, written & visual communication  Virgo sun, Aquarius rising  INFJ.

I love: things done well ■ design, in all its forms, and in its principles  typography  reading & writing  learning & teaching  being funny  my furred family ■ rugby  my friends  photography  good company  misfits  cooking & eating  aromatherapy ■ cool tech stuff  discovering places, roads, and stuff I don’t know  trying to keep an holistic vision of the world, of life... and of human beings.

 volunteering, open source & personal projects
Practitioner, supporter, and vocal advocate for mental health and well being through mindfulness, I volunteer with: Mental Health Hackers (https://www.mentalhealthhackers.org)

 Supporter of open source and active contributor in both the International and the Italian WordPress

 WordPress Polyglot and localization volunteer for Ted and Coursera.

 Organizer, with the role of Lead Design (digital, web, communication, motion media and data
visualization) of the WordPress Translation Day 3 global event.

 Believer in collaborative work and in the need to protect the weaker and empower women worldwide.

 Pastor of a large furred family, I do all I can to help and sustain animal shelters.

hire me!
I am always interested in expanding remote professional collaborations and I am open to worldwide relocation for the perfect opportunity.

If my work and style resonates with you, just get in touch: me@raffaellaisidori.com

for latest updates and more details , please visit my LinkedIn page

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