La Bautique is a pet SPA and boutique located in Bormio (So), a posh resort town in the Italian Alps. I was contacted to develop the branding and the overall communication design by the owner, who had a clear idea of the feeling and the style she wanted for her store: trendy yet simple, sophisticated without being snob. Once developed the symbol and the logotype, the development of the image evolved into a yin/yang-like balance of black and white.
The design project included, along with the logo and its applications, the website, the store windows, the marketing material (printed and online), the social media communication, and the packaging.
PROJECT CREDITS & INFO:
Design, concept, copywriting, print production: raffaella isidori
HTML/CSS development: raffaella isidori
Printing: Arti Grafiche Baratelli
Time frame: April-June 2015, on spot interventions in 2016, 2017
Type of commission: client