raffaella isidori
creative direction  brand & communication design  integrated marketing communication  photography & motion media  content design & curation  writing, editing & translating
Milano ■ Milton Keynes ■ Boston

■ executive summary 

25+ years in the field of integrated communication design for small and medium-sized companies shaped me into a “full stack” communication designer, with a wide range of experience, both generalist and specific. 

from strategy to implementation; from designing brands to designing events passing through graphic & web design; print & digital design and production; marketing; advertising; writing, translating & trans-creating; photography; motion media design and video editing; social media management; and content design & curation.

my approach is simple: efficiency, attention, care, creativity, professionalism, experience and sustainability. I think laterally, I love details, and I take pride in working like a craftsman. When opportune, my experience allows me to pointedly manage and coordinate other experts, to extend my professional abilities to deliver sustainable and effective solutions.

■ as an executive creative coach, I flank top managers and decision makers in their communication needs, both internal and external, and for the companies they run; 
■ as a digital presentation designer, I create high-impact digital presentations. 
■ as a consultant and a trainer, I work to liaise my clients to the complex world of the 
modern forms of communication and their requirements.
■ as a teacherI strive to endow my students with the critical thinking and curious approach that, I find, are at the base of a successful problem solver. 

my multicultural competences, combined with the other abilities, allow me to be the “ideal” communication consultant for foreign companies aiming at the Italian market, as well as for Italian firms interested in reaching foreign countries (focus: North America) in their efforts to localize and internazionalize.

lastly, a penchant for “a job well done” along with a concious attention to the possibilities tied to the available budget, are personal traits of which I am very proud and which allow me to stand on the side of both large companies as well as small entrepreneurs aimimg at getting the most out of their communication endeavours.

 what I do: 
branding & communication design
research & strategy naming  brand design: personal, corporate & product corporate & product identity corporate communication  digital presentation design personal branding communication design 
print & digital design
graphic design  web design & production (traditional, mobile, RWD) UI & UX design blog design  infographic design  editorial & catalogue design (print & digital) packaging design  POP/BTL design  signage (internal and external) vehicle & accessories personalisation
integrated & marketing communication
strategic consulting marketing design advertising: print, web, outdoor/large format motion media design
writing, translating & content design
copywriting specialistic translations & interpreting (ita/eng) cultural & linguistic localization  trancreation content design & curation 
photography, video & motion media design
portrait, location and fashion photography motion media design  video editing
promotion, organization & training
event design (concept, production, management) exhibit design  educational: seminars & workshops executive coaching

 professional experience

since 1998 raffaella isidori thesign - founder/creative director

raffaella isidori thesign is a creative lab for integrated communication & brand building where experience and tradition meet new technologies, new media and new forms of interaction. 

amongst my latest clients/projects:

Since 04/15 - la bautique, bormio, ita
brand & communication design
I established the brand through the production of digital and print material; advertising; signage design; and social media presence.  
#strategy #communication_design #integrated_communication

 01/14-09/16 - mint garden café, milano, ita 
brand & communication design & management
I created and consolidated the brand through the production of a very personal and contemporary image as well as built and managed their social media presence, from content creation to customer relations. 
#strategy #graphic_design #photography #print #digital #web #social_media
01/15-06/15 - widerfi, london, uk
branding & corporate image
I worked remotely with Lithuanian-born tech startup, to identify and establish brand and corporate image.
#strategy #logo_design #communication_design

03/15-09/15 - florence's resort, freetown, sl
corporate image & digital design
I worked remotely with Sierra-Leonian holiday resort, to rebrand and create appealing digital communication. 
#strategy #webdesign #WordPress

 teaching experiences

As a teacher, my goal is my students' holistic growth as designers, professionals and human beings: through design thinking and problem solving, I lead them through the procedures so they can understand the process.

■ Since 2014 - acme, accademia di belle arti, novara - professor: brand design, integrated communication
■ 2014-2016 - polimi, politecnico di milano - dipartimento di design - lecturer 
■ 2004-2007 - ied - istituto europeo di design, milano - professor: history of scenic design for events

 other professional experiences 
■ 2006/2009 - ratio consulta spa, milano - image & communication manager
jan/oct 2002 - with love from Umbria, USA/Canada - event design & production
■ 1998/1999 - barabino & partners, milano - senior graphic designer
■ 1997/1998 - landò-nardi, milano - senior art director
■ 1995/1997 - italiana di comunicazione, milano - senior art director
■ 1993/1995 - armando testa, milano - art director
■ 1991-1992 - mccann-erickson, new york - junior art director

■ education:
■ 2016 - Interaction Design Specialization - in progress 
Coursera - University of California, San Diego
■ 2008 – 2013 - Master of Arts: Motion Media Design - Broadcast Design Dept.
SCAD - Savannah College Of Art And Design - Savannah GA
awards & recognition: Honor scholarship recipient
■ 1988 – 1991 - B.F.A. - Advertising Design, Summa Cum Laudae
FIT - the Fashion Institute Of Technology, New York, NY
awards & recognition: Medal of Honor recipient, Dean's List
■ 1986 – 1988 - AAA - Photography, Magna Cum Laudae
FIT - the Fashion Institute Of Technology, New York, NY

■ languages:
English (Native) ■ Italian (Native) ■ French (Conversational)

top skills
Art Direction ■ ■ ■
Brand Design ■ ■ ■
Coaching & Mentoring ■ ■  
Communication Design ■ ■ ■
Concepts & Storytelling ■ ■ ■
Content Design & Curation ■ ■ ■
Copy Writing ■ ■ 
Creative Direction ■ ■ ■
Digital & Web Design ■ ■ ■
Graphic Design ■ ■ ■
Motion Media Design ■ ■ 
Photography ■ ■ ■
Presentation Design ■ ■ ■
Print & Editorial Design ■ ■ ■
Project Management ■ ■ ■
Strategy & Marketing ■ ■   
Translation & L10n ■ ■ ■
User Experience Design ■ ■ 
Writing & Editing ■ ■ ■

adobe creative suite ■ ■ ■ 
presentation design tools ■ ■ ■ 
microsoft office suite ■ ■  
remote work tools ■ ■  
SMM tools ■ ■  

 soft skills:
commitment ■ clarity ■ confidence ■ courage ■ critical thinking ■ curiosity ■ determination ■ design thinking ■ flexibility ■ friendliness ■ honesty ■ humor ■ leadership ■ multilingual & multicultural ■ project management ■ research ■ respect ■ responsibility ■ trustworthiness ■ sensitivity ■ sympathy

 interests & objectives
My interests and objectives for the future span in the fields of product design, research, interaction design, data visualization, and linguistics, as in academics and in the study of behavioral science
My passion for learning and teaching fuels ambitions of a future in Research, particularly in the exploration (and in the exploitation) of the interactions between creativity, design and technology.

 personal characteristics              
Versatile, coherent, dependable and highly organized. Practical, logical, analytical, and detail oriented. Strategic, far-sighted and lateral thinker. Creative, passionate, curios and nonconformist. Serious, tenacious, resilient and loyal. Empathetic, sensible, reasonable and direct. Cool under pressure. Fast thinking and rapid in action. Excellent sense of aesthetics. Capable to handle complex situations and contexts. Excellent verbal, written & visual communication. Virgo sun, Aquarious rising. INFJ.

I love: things done well ■ design, in all its forms, and in its principles  typography  reading & writing  learning & teaching  being funny  my furred family ■ rugby  my friends  photography  good company  misfits  cooking & eating  aromatherapy ■ cool tech stuff  discovering places, roads, and stuff I don’t know  trying to keep an holistic vision of the world, of life... and of human beings.

■ volunteering, open source and personal projects
■ I am a supporter of open source and an active contributor in both the international and the Italian WordPress communities; as well as being a localization volunteer for Ted and Coursera. I was also on the organizing team of WordCamp Milano 2016. 
■ I strongly believe in collaborative work and in the need to protect and empower women worldwide, as well as to further cultural opportunities for all. 
■ I have a large furred family, and I do all I can to help and sustain animal shelters.


for latest updates and more details , please visit my LinkedIn page

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